diff --git a/lib/marked.js b/lib/marked.js
index 09e81e22..1a472cf6 100644
--- a/lib/marked.js
+++ b/lib/marked.js
@@ -95,7 +95,7 @@ block.lexer = function(str) {
     function(_, id, href, title) {
       links[id] = {
         href: href,
-        title: title
+        title: unquote(title)
       };
       return '';
     }
@@ -326,7 +326,7 @@ inline.lexer = function(str) {
           } else {
             link = {
               href: cap[2],
-              title: cap[3]
+              title: unquote(cap[3])
             };
           }
           out += '<a href="' 
@@ -349,7 +349,7 @@ inline.lexer = function(str) {
             text = /^([^\s]+)\s*(.+)?$/.exec(cap[2]);
             link = {
               href: text[1],
-              title: text[2]
+              title: unquote(text[2])
             };
           }
           out += '<img src="' 
@@ -527,6 +527,13 @@ var each = function(obj, func) {
   for (; i < l; i++) func(obj[i]);
 };
 
+var unquote = function(str) {
+  if (!str) return str;
+  var ch = str[0];
+  return (ch === '"' || ch === '\'') 
+          ? str.slice(1, -1) : str;
+};
+
 /**
  * Expose
  */